If you took a double take at my title (and probably thinking "Can't she spell?!"), no worries it wasn't a spelling error :)
This mailer was in my NUS email inbox, as part of an email blast advertisement for the NUS Career Fair 2010, and "Oogle" was their theme.
Although you could say that "Oogle" here could be the creative spelling of "ogle", the first thing that caught my attention was the similarity of the font type to that of the Google homepage:
So then I thought it probably was a clipping of the "Google" word, so it became "oogle". My thought is that since the career fair is about you searching for your career, and the search engine is basically about searching (wow.), so the advertisers decided to do a play on the word "Google" so you "oogle" for your career. It might also be to prevent copyright infringement but let's not go there haha.
And combined with the fact that "oogle" can also be a variant spelling of "ogle", then there's a word play on the definition of ogle (to look, eye or stare at) to mean that we are looking for a career.
Confused? :D
So in other words,
Oogle = (G)oogle --> search for jobs/search the Internet
Oogle = Ogle --> to look, eye (for jobs)
And the advertisers have also used "oogle" in the past tense!
Have you oogle-d? Interesting how they put a hifen symbol before the past tense suffix of 'd'. I think we would all be familiar with a sentence construct like "Have you googled that guy we met last night?". Similarly, in the case of the new word of "oogle", the "oogle" gets a past tense suffix and is put in a sentence "Have you oogle-d?"
